BILLBOARD FESTIVAL CASABLANCA, April 1st-15th, 2015
BILLBOARD FESTIVAL CASABLANCA occupies 63 full-size billboards in the very heart of Casablanca – a prime platform in the city seen by literally thousands and thousands of people passing on city trams and foot every day.
From April 1st-15th, 2015 the billboards will be full of photographic images by no less than 63 Moroccan and Nordic contemporary women artists – including works by selected students from the Royal Danish Academy of Fine Arts in Copenhagen and École Superieure des Beaux Arts in Casablanca.
Billboards have a monumental and powerful visibility in public space. Blown up to 4×3 metres, the artists’ photographic works will bring new life and new images to the streets of Casablanca. As well as showcasing the talent and visions of women artists, BILLBOARD FESTIVAL CASABLANCA 2015 provides a more prominent, public site for very different stories and images than the advertising that dominates the streets of many cities worldwide.
BILLBOARD FESTIVAL CASABLANCA 2015 brings non-commercial imagery to the cityscape of billboards for the first time in the history Casablanca – raising awareness and encouraging public debates on gender issues, as well as bringing contemporary art to a wider audience of all genders and ages. BILLBOARD FESTIVAL CASABLANCA 2015 gives women the opportunity to express themselves on their own terms, and makes the city more open and creative city – for everyone.
BILLBOARD FESTIVAL CASABLANCA is the idea and concept of the Danish visual artist Hanne Lise Thomsen. In 2012 Thomsen curated the billboard-project WE ARE FROM HERE in Ramallah, and in 2003 the citywide billboard project WOMEN2003 (women2003.dk) in Copenhagen and Malmo.